I have come to the frightening conclusion that I am the decisive element.
It is my personal approach that creates the climate.
It is my daily mood that makes the weather.
I possess tremendous power to make life miserable or joyous.
I can be a tool of torture or an instrument of inspiration.
I can humiliate or humor, hurt or heal.
In all situations, it is my response that decides whether a crisis is escalated or de-escalated, and a person is humanized or de-humanized.
If we treat people as they are, we make them worse.
If we treat people as they ought to be, we help them become what they are capable of becoming.
– Goethe, 1749-1832
Kinetic typography is the technical name for “moving text” and it is an animation technique mixing motion and text to express ideas using video animation. The text is presented over time in a manner intended to convey or evoke a particular idea or emotion. You’ve probably seen examples of this technique in movie title sequences and credits. The video above features the voice of Terence McKenna, an American writer who had strong opinions on psychedelic drugs and their role in society. He advocated the exploration of altered states of mind and often explored the theme of existence beyond the physical body.
This next video is hilarious. Kinetic typography for a scene from Wedding Crashers.
The video below is a beautiful example of typography. I included it just because I love it so much. It comes from the opening title sequence ofThank You For Smoking.