Kinetic typography is the technical name for “moving text” and it is an animation technique mixing motion and text to express ideas using video animation. The text is presented over time in a manner intended to convey or evoke a particular idea or emotion. You’ve probably seen examples of this technique in movie title sequences and credits. The video above features the voice of Terence McKenna, an American writer who had strong opinions on psychedelic drugs and their role in society. He advocated the exploration of altered states of mind and often explored the theme of existence beyond the physical body.
This next video is hilarious. Kinetic typography for a scene from Wedding Crashers.
The video below is a beautiful example of typography. I included it just because I love it so much. It comes from the opening title sequence ofThank You For Smoking.
Wanderer above the Sea of Fog, by Caspar David Friedrich (1818)
Caspar David Friedrich was a 19th-century German Romantic landscape painter, generally considered the most important German artist of his generation. The visualization and portrayal of landscape in an entirely new manner was Friedrich’s key innovation. He sought not just to explore the blissful enjoyment of a beautiful view, but rather to examine an instant of sublimity, a reunion with the spiritual self through the contemplation of nature. Friedrich created the notion of a landscape full of romantic feeling—die romantische Stimmungslandschaft.
See Rafael Pavon’s “Mind the Fog” animation below for a more modern approach to this concept:
Pavon plays with the feelings experienced by the wanderer in Friedrich’s Wanderer above the Sea of Fog, transposing them onto a modern day London. Pavon’s animation combines a heady mix of layers of photography and 3D affects to achieve a landscape filled with whirling clouds and moving red buses.
London filmmaker Joseph Brett has created a new trailer for the iconic Ferris Bueller’s Day Off. He has transformed the classic coming-of-age tale into a highly emotional and dramatic version, complemented by the track ‘A Slight Return Home’ from the band Woodpigeon. This newly redone trailer highlights all of the emotion and depth that the movie has always had.
My aim was to make it look more like an indie coming of age film; perhaps the kind of film Sofia Coppola or Godard might make,” Brett said. “I’m always struck by how beautifully shot it is for a comedy, compared to those made now. Also how sincere the story is once you get past all the ’80s … ness.”
Check out Joseph Brett’s blog here.