We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer: that you are here; that life exists, and identity; that the powerful play goes on and you may contribute a verse; that the powerful play goes on and you may contribute a verse. What will your verse be?”
This triptych was created by Lauren Scanlon, a very good friend of mine. The piece includes portraits of Joni Mitchell, Jim Morrison and Bob Dylan, all of whom were invited to play at Woodstock and regrettably declined due to other obligations. Each piece includes a hint of why they were absent or declined.
Scanlon’s artwork never fails to impress me. She particularly succeeds in creating unique portrait paintings. Be on the lookout for more great things from her.
Kinetic typography is the technical name for “moving text” and it is an animation technique mixing motion and text to express ideas using video animation. The text is presented over time in a manner intended to convey or evoke a particular idea or emotion. You’ve probably seen examples of this technique in movie title sequences and credits. The video above features the voice of Terence McKenna, an American writer who had strong opinions on psychedelic drugs and their role in society. He advocated the exploration of altered states of mind and often explored the theme of existence beyond the physical body.
This next video is hilarious. Kinetic typography for a scene from Wedding Crashers.
The video below is a beautiful example of typography. I included it just because I love it so much. It comes from the opening title sequence ofThank You For Smoking.
Artist Olafur Eliasson’s exhibitions are all about you. Not only do they provide a heightened sense of self, but they also literally would not be complete without you. Eliasson’s work is all about interaction. His installations call you to participate. Former senior curator at the San Francisco Museum of Modern Art Madeleine Grynsztejn calls Eliasson “an artist who wants to expose how wonder is made”.
I saw Eliasson’s “Take Your Time” installation at the Dallas Museum of Art close to two years ago. It is easily the most unique collection of art I have ever seen.
The first piece of work encountered is an electric fan hanging on a cord from the ceiling, using its own moving blades to propel it across the room. The cord swings just above head level – low enough to alarm you.
The fan’s ever-changing, unpredictable arcs provide a striking metaphor for perception in motion. Eliasson engages in an ongoing exploration of subjectivity, reflection, and the fluid boundary between nature and culture, revealing the degree to which reality is constructed and helping us to reflect more critically on our experience of it.” ~Roxana Marcoci and Klaus Biesenbach
Eliasson enables you to experience art with all of your senses, just as you would in nature. His work creates a social sphere. You are not just standing in front of a work of art. You are inside the work. You are actively engaged. Looking becomes an experience.
In “Room for one colour,” monofrequency lights eliminate every wavelength except yellow. Everyone in the room appears colorless. The white walls of the room next to you appear blue, due to an involuntary neurological response.
My favorite of Eliasson’s installations is called “Beauty”. It is an installation that can be easily missed if you do not take your time and explore the collection. One room in the collection has about 5 black squares on its walls. I approached one of the squares and noticed a muggy smell. I reached out my hand and discovered that this was not just another square on the wall — it was a dark, hidden tunnel leading into another room. As I followed the tunnel into the room, the smell became more pungent and I began to see a soft light. “Beauty” features a spotlight shining on a curtain of fine mist in an otherwise darkened room, producing a gossamer rainbow visible from certain angles. The rainbow looks different to all who see it. The hose creating the mist is plain to see.
Eliasson separates himself from other artists doing similar installations because he exposes the mechanisms by which the effects are produced. This does not make the work any less magnificent. You become more conscious of more aspects of yourself and you become aware of how it is that you are seeing. Olafur Eliasson reminds us to participate in our world. Or not. I think Eliasson just wants us to be a little more aware of ourselves.
Iris van Herpen is a Dutch fashion designer who just showed her Escapism couture collection in Paris. Escapism is her second 3D printed fashion collection after last season’s Crystallization. The collection is a collaboration between Iris van Herpen and architect Daniel Wildrig with the label .MGX by Materialise. The pieces are made with selective laser sintering in Polyamide. Pretty sweet, if I do say so myself.
“It never gets old, huh?”
“It kinda makes you wanna…”
“Break into song?”
Thatʼs exactly how I feel about this spot. I could watch it over and over and over. I love it. I love the world. I love Discovery Channel. I love 72andSunny for creating this.
The mission of Discovery Communications is to “empower people to explore their world and satisfy their curiosity through 100-plus worldwide networks.” Discovery Channelʼs image is that of a trust-worthy source of information. They offer a mix of programming across many genres including science and technology, exploration, adventure, history and in-depth, behind-the-scene glimpses at the people, places and organizations that shape our world. According to the official website, Discovery Channel “provides viewers with the highest quality nonfiction content that not only entertains and engages, but also enlightens, educates and inspires positive action.”
72andSunnyʼs effort to portray Discovery Channel in this manner is evident in the selection of the slogan, “The World is Just…Awesome”. Previous tag lines from Discovery Channel include “Explore Your World”, “Thereʼs No Thrill Like Discovery” and “Entertain Your Brain”.
72andSunny won the brand strategy and creative assignment in 2007. The companyʼs mission to build a brand platform from the ground up focused on engaging active, curious 18-30 year olds while reinforcing the networkʼs loyal audience of older viewers.
Discovery Communications mainly competes with A&E Television Networks and NBCUniversal Media. A&E uses the tagline “Real life. Drama.” NBCʼs tagline is “More Colorful.” 72andSunny recognized that Discovery Channel is unique and there was an opportunity to target viewers in a different way.
Discovery Channel has a heritage of inspiring content and a smart, active fan base. 72andSunny created an idea that took advantage of that:
Discovery Channel is “The Worldʼs Biggest Fan” of the world.
With this, Discovery Channel struck brand awareness gold by genuinely connecting with its audience. The spot shows that Discovery Channel can be different things to different people, even on different platforms, yet stand for one thing: “The World is Just Awesome.”
Discovery Channel reminds us that no matter how bad things seem on the evening news, we still live in a pretty cool world. And they do it with a catchy tune.
The world we live in is such a diverse and interesting place with all kinds of cool stuff going on. Most of the shows on Discovery Channel are about exploring the weird and crazy. By connecting us to that sense of wonder, curiosity and exploration, the Discovery Channel strengthens their brand significantly with the people who should be watching Discovery Channel shows.
The spot captures Discovery Channelʼs zest for life and makes you want to be a part of it, too. It is inspiring and uplifting, and it is one of those rare instances that you can say that advertising has raised itself above the clutter and muck to become something of an art. I know that when I watch this spot, I feel a sense of awe at the beauty and chaos of the world.
The spot was so great that it turned viral. 6,212,667 people have viewed it on YouTube. Discovery Channel has also given a lot of online support to the campaign. On the Discovery Channel website, you can download an MP3 of the song, desktop wallpapers, ringtones, and even view and upload your own parody videos.
72andSunnyʼs “I Love the World” won the Silver Award at the 2008 London International Awards in the “Media Promotion” category.
Already, you are mine. Rest with your dream inside my dream.
Love, grief, labour, must sleep now.
Night revolves on invisible wheels
and joined to me you are pure as sleeping amber.
No one else will sleep with my dream, love.
You will go we will go joined by the waters of time.
No other one will travel the shadows with me,
only you, eternal nature, eternal sun, eternal moon.
Already your hands have opened their delicate fists
and let fall, without direction, their gentle signs,
you eyes enclosing themselves like two grey wings,
while I follow the waters you bring that take me onwards:
night, Earth, winds weave their fate, and already,
not only am I not without you, I alone am your dream.