Multidisciplinary artist Dev Harlan combines physical and virtual to create striking installations that blend sculpture and light projection.
Kinetic typography is the technical name for “moving text” and it is an animation technique mixing motion and text to express ideas using video animation. The text is presented over time in a manner intended to convey or evoke a particular idea or emotion. You’ve probably seen examples of this technique in movie title sequences and credits. The video above features the voice of Terence McKenna, an American writer who had strong opinions on psychedelic drugs and their role in society. He advocated the exploration of altered states of mind and often explored the theme of existence beyond the physical body.
This next video is hilarious. Kinetic typography for a scene from Wedding Crashers.
The video below is a beautiful example of typography. I included it just because I love it so much. It comes from the opening title sequence ofThank You For Smoking.
“It never gets old, huh?”
“It kinda makes you wanna…”
“Break into song?”
Thatʼs exactly how I feel about this spot. I could watch it over and over and over. I love it. I love the world. I love Discovery Channel. I love 72andSunny for creating this.
The mission of Discovery Communications is to “empower people to explore their world and satisfy their curiosity through 100-plus worldwide networks.” Discovery Channelʼs image is that of a trust-worthy source of information. They offer a mix of programming across many genres including science and technology, exploration, adventure, history and in-depth, behind-the-scene glimpses at the people, places and organizations that shape our world. According to the official website, Discovery Channel “provides viewers with the highest quality nonfiction content that not only entertains and engages, but also enlightens, educates and inspires positive action.”
72andSunnyʼs effort to portray Discovery Channel in this manner is evident in the selection of the slogan, “The World is Just…Awesome”. Previous tag lines from Discovery Channel include “Explore Your World”, “Thereʼs No Thrill Like Discovery” and “Entertain Your Brain”.
72andSunny won the brand strategy and creative assignment in 2007. The companyʼs mission to build a brand platform from the ground up focused on engaging active, curious 18-30 year olds while reinforcing the networkʼs loyal audience of older viewers.
Discovery Communications mainly competes with A&E Television Networks and NBCUniversal Media. A&E uses the tagline “Real life. Drama.” NBCʼs tagline is “More Colorful.” 72andSunny recognized that Discovery Channel is unique and there was an opportunity to target viewers in a different way.
Discovery Channel has a heritage of inspiring content and a smart, active fan base. 72andSunny created an idea that took advantage of that:
Discovery Channel is “The Worldʼs Biggest Fan” of the world.
With this, Discovery Channel struck brand awareness gold by genuinely connecting with its audience. The spot shows that Discovery Channel can be different things to different people, even on different platforms, yet stand for one thing: “The World is Just Awesome.”
Discovery Channel reminds us that no matter how bad things seem on the evening news, we still live in a pretty cool world. And they do it with a catchy tune.
The world we live in is such a diverse and interesting place with all kinds of cool stuff going on. Most of the shows on Discovery Channel are about exploring the weird and crazy. By connecting us to that sense of wonder, curiosity and exploration, the Discovery Channel strengthens their brand significantly with the people who should be watching Discovery Channel shows.
The spot captures Discovery Channelʼs zest for life and makes you want to be a part of it, too. It is inspiring and uplifting, and it is one of those rare instances that you can say that advertising has raised itself above the clutter and muck to become something of an art. I know that when I watch this spot, I feel a sense of awe at the beauty and chaos of the world.
The spot was so great that it turned viral. 6,212,667 people have viewed it on YouTube. Discovery Channel has also given a lot of online support to the campaign. On the Discovery Channel website, you can download an MP3 of the song, desktop wallpapers, ringtones, and even view and upload your own parody videos.
72andSunnyʼs “I Love the World” won the Silver Award at the 2008 London International Awards in the “Media Promotion” category.
Caspar David Friedrich was a 19th-century German Romantic landscape painter, generally considered the most important German artist of his generation. The visualization and portrayal of landscape in an entirely new manner was Friedrich’s key innovation. He sought not just to explore the blissful enjoyment of a beautiful view, but rather to examine an instant of sublimity, a reunion with the spiritual self through the contemplation of nature. Friedrich created the notion of a landscape full of romantic feeling—die romantische Stimmungslandschaft.
See Rafael Pavon’s “Mind the Fog” animation below for a more modern approach to this concept:
Pavon plays with the feelings experienced by the wanderer in Friedrich’s Wanderer above the Sea of Fog, transposing them onto a modern day London. Pavon’s animation combines a heady mix of layers of photography and 3D affects to achieve a landscape filled with whirling clouds and moving red buses.
Image courtesy Kanji Ishii
I had the pleasure of visiting the Museum of Modern Art in NYC a couple of weeks ago, and I was blown away by the number of amazing exhibitions. Looking at Music 3.0 is the third in a series of exhibitions exploring the influence of music on contemporary art practices and focuses on New York in the 1980s and 1990s. I highly suggest you check it out for yourself; you have until June 6 to do so. What’s really cool about it is that it inspires the idea of looking at music, rather than just listening to it.
The exhibit showcases album art, lyrics, music videos, and works of contemporary art inspired by musical pieces. There is a big focus on the boom of hip-hop and the underground scene, the feminist movement and AIDS activism, as well as the birth of remix culture.
Artdaily.org has a great article about the exhibition that you can read HERE.
One particular music video featured in the exhibit has a very special place in my heart. The video for “Buddy Holly” was directed by Spike Jonze and portrays Weezer performing at the original Arnold’s Drive-In diner from the popular 70s TV show Happy Days. The video combines contemporary footage of the band with clips from the show.
I found Weezer’s Blue Album in my dad’s CD case when I was in 8th grade, and I instantly fell in love. I had been perusing my dad’s music collection, and it was the most contemporary album I found. My father was killed in a car accident in 1995, and the Blue Album debuted in May 1994. I latched on to Weezer in 8th grade, especially the Blue Album and Pinkerton, and began to enjoy the music in place of my dad.
Here’s the music video for “Buddy Holly” by Weezer. Hope you enjoy it as much as I do.
London filmmaker Joseph Brett has created a new trailer for the iconic Ferris Bueller’s Day Off. He has transformed the classic coming-of-age tale into a highly emotional and dramatic version, complemented by the track ‘A Slight Return Home’ from the band Woodpigeon. This newly redone trailer highlights all of the emotion and depth that the movie has always had.
My aim was to make it look more like an indie coming of age film; perhaps the kind of film Sofia Coppola or Godard might make,” Brett said. “I’m always struck by how beautifully shot it is for a comedy, compared to those made now. Also how sincere the story is once you get past all the ’80s … ness.”
Check out Joseph Brett’s blog here.