This is one of my favorite ads of all time. It debuted on September 28, 1997, restoring Apple’s image after a slew of mediocre ads following the 1985 Lemmings flop. The copywriting paired with the art direction is just pure genius.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

How many times have you been inspired by an advertisement? Not many brands can pull this off. This is the ad that got me interested in the career of advertising. And don’t we all want to change things? Don’t we all want to leave this earth feeling as though we made a difference? We all can make changes. It’s up to us to dream the big dreams.

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