Kinetic typography is the technical name for “moving text” and it is an animation technique mixing motion and text to express ideas using video animation. The text is presented over time in a manner intended to convey or evoke a particular idea or emotion. You’ve probably seen examples of this technique in movie title sequences and credits. The video above features the voice of Terence McKenna, an American writer who had strong opinions on psychedelic drugs and their role in society. He advocated the exploration of altered states of mind and often explored the theme of existence beyond the physical body.
This next video is hilarious. Kinetic typography for a scene from Wedding Crashers.
The video below is a beautiful example of typography. I included it just because I love it so much. It comes from the opening title sequence ofThank You For Smoking.